Visual Identity - Logo Design

Holy Tacos is a small authentic Mexican restaurant that sells its food via a food truck at various street food events around the country.
The food is made with love using fresh, bold and heavenly flavour combinations and the owner, Luis is a proud Mexican. He's loud and eccentric and wants the brand to be an extension of his personality and heritage.

Opting to steer clear of the obvious imagery that springs to mind when you think of Mexican food and tacos, I lent more towards the 'Holy' part of the name. Mexico is known to be highly religious so I looked in to Mexican traditions and the bold and bright vibe of the Mexican holiday Dia De Los Muertos. (Day of the Dead). I wanted to create a bold and colourful brand whilst giving it a grounded and 'grungy' style to represent street food culture and Mexican life whilst still feeling friendly and approachable.

HOLY TACOS