KRUMBLE BAKEHOUSE
The logo needed to reflect the essence of Krumble Bakehouse. Everything is baked in house, daily using the freshest ingredients. A bold logomark that stands out on it's own and can be effective without the name was created. The 'K' sits on top of a brownie in the form of a handcrafted bow. The bold text with a soft serif adds a welcoming touch whilst standing out above it's competitors. A light blue and charcoal primary colour scheme was chosen, with a fresh secondary colour palette to help stand out against the usual creams and light browns used by most bakeries.
DUSTY PINK
#997a8d
60 / 48 / 55
0 / 20 / 8 / 40
HEX
rgb
cmyk
#00ACFF
0 / 172 / 155
66 / 20 / 0 / 0
HEX
rgb
cmyk
PICTON BLUE
The old logo
#474954
71 / 73 /84
71 / 63 / 49 / 34
HEX
rgb
cmyk
CHARCOAL
#F3DFBF
243 / 223 / 191
4 / 11 / 26 / 0
HEX
rgb
cmyk
DUTCH WHITE
AQUAMARINE
#42E2BB
66 / 226 / 184
58 / 0 / 42 / 0
HEX
rgb
cmyk
Krumble Bakehouse offers the freshest and tastiest bakery treats. From fresh sourdough to cookies, brownies and beyond, Krumble Bakehouse is the place to go for homestyle baked treats. Baked daily by owner Kara, using the best ingredients, this is a bakery that puts their all in to what they do, every day. They bake with love and passion and after making their brand a second thought with a DIY logo, they decided that the business deserved an identity that epitomises that same love and passion.
A IDENTITY BAKED WITH LOVE!
SAYING GOODBYE TO 'DIY'.
The original logo was created in Canva, a quick logo to get the business up and running and whilst it looked like it would work to start with, it soon became obvious that it wasn't suitable. The logo wasn't responsive and was low quality. The guys at Krumble needed a dynamic logo suite that would work everywhere from packaging, to social media and uniforms. The business deserved a full visual identity and not a quick fix that is just a template with their name on.