REACHING FOR THE STARS
Space Burger needed a visual identity that could really turn heads on the high street — something bold, vibrant and fun enough to appeal to everybody. I went with a retro typeface to give the brand that warm, nostalgic feel that fitted the overall vibe perfectly.
Colour-wise, the palette needed to be confident and eye-catching without veering into chaos — something that pops whether it is on a shop front a takeaway box or a bag and while the obvious move might have been to lean on planets, UFOs and Saturn rings, I wanted to do something a bit different. So I designed a rocket burger — part spacecraft, part street food icon — sitting proudly at the heart of the brand.
The result is a vibrant, personality-packed visual identity that launches confidently into a crowded market and immediately makes itself at home.
Space Burger is an independent burger joint and take-away with an outer space theme. Aiming to bring a unique and memorable experience you can eat amongst the moon and stars in a retro aesthetic. Featuring a variety of burger options, from juicy beef patties, chicken thigh and veggie burgers, it is the go-to destination for handcrafted burgers that are ‘out of this world’.