TINY TIKES

Tiny Tikes is a kid's clothing brand that required a visual identity that represented their fun and playful vision. Offering sustainable and durable clothing with a sense of fun and timelessness, Tiny Tikes is inspired by children, for children. Kid's want to wear Tiny Tikes.
The brand required a logo suite and packaging that reflects the brands core values whilst standing out against popular high street brands dominating the current market.

Visual Identity

I had a clear idea in my head of the direction I wanted to go with so I didn't sketch any ideas out and jumped straight on to the computer. Keeping children at the forefront, I decided to keep the design clean and simple using a fun unique typeface that lends itself to the playful approach of the brand. Using lowercase 'i's that are smaller in height to the rest of the font to represent children along with playful organic shapes shows a warmth and friendliness across the identity.

This is a passion project for a fictional brief created by The Brief Club.