The typeface is the star here. It's fun and distinctive, but with character. The lowercase "i" sits shorter than the rest of the letters, a quiet little nod to children themselves. Pair that with playful organic shapes throughout the identity and the whole thing just feels warm, friendly, and joyful. Exactly what it should feel like.
Sometimes you just have an idea in your head that you know will work. I had such a clear picture in my head from the start that I skipped the sketchbook entirely and went straight to the screen.
With kids at the heart of everything, I wanted to keep the design clean and simple — but with enough personality to make it feel alive.
GOING STRAIGHT TO THE GOOD BIT
Tiny Tikes is a children's clothing brand with a clear sense of what it wants to be — fun, sustainable, durable, and genuinely timeless. Not just clothes that parents think look cute, but clothes that kids actually want to wear. The brief was to create a full visual identity and packaging that brings that playful spirit to life, while holding its own against the bigger names on the high street.
This is a passion project for a fictional brief created by The Brief Club.
CREATING A BOLD AND PLAYFUL KIDS CLOTHING BRAND
tiny tikes
